LED Madden NFL 25 RATINGS WEEK AND 99 CLUB GTM CAMPAIGN 

For the fifth consecutive year, Madden and ESPN joined forces to lead the cultural ratings discussion across our game and the NFL as a whole. We are thrilled to once again spark debates and conversations via ESPN’s top programs like SportsCenter, Get Up!, First Take, and NFL Live with our Ratings formula at the center of the conversations. 

 Also, this year, we are amped up the 99 Club reveals alongside Eli Manning and Omaha Productions, getting our audiences more involved in their own Ratings processes, and bringing even more culturally-relevant football moments into the mix.