Madden NFL 24 Cover Reveal 

OWNED THE IRL MADDEN 24 EXPERIMENTAL, ATHLETE-CENTRIC EVENT 

An immersive Madden experience that gave a platform for our NFL athletes/partners and creators to come together to create at an activation in real time.

No fanbase rallies around their favorite team quite like Bills Mafia does. We gave Buffalo a big reason to celebrate their team before the season even kicks off: for the first time ever, the Madden cover featured a Buffalo Bills superstar. 

All for the content - embodying what we want it to be - a blend of sport, culture, and lifestyle.