General Mills Fiber One 

FIBER ONE LOSE THE DRAMA CAMPAIGN & PRODUT LAUNCH LED 

As part of the General Mills marketing team, led product launch and marketing for our new ‘Lose the Drama’ campaign, introducing an innovative solution to a consumer ‘snacking’ problem, so that they can now feel good about eating. The campaign delivered drove + velocity on the shelf including seasonal flavor product line extensions to deliver on consumer flavor profiles, solving for creating a new day part treat to expand the shelf at retail. 

Creating a new savory line extension still on retails shelfs today with multiple favors.