Sharpie 50 ways Ad
YOU CAN DO ANYTHING WITH A SHARPIE AD TO GLOBALIZE SHARPIE PORTFOLIO
Defined Sharpie’s Global Strategy, to drive more consumers to use Sharpie, more. Partnering with international cross-functional agencies to develop a compelling Back-to-School campaign delivered through media, and strong retail placement with messaging strategy to drive Sharpie adoption, title: “You Can Do Anything with Sharpie” and new product innovation ‘Always Know When To Stop’. Ensured all aspects of the communication plan across targeted regions including, the US, UK, and LATAM.