Reimagined Madden Cruiser

LED THE CREATION OF THE REIMAGINED MADDEN CRUISER, TELLING MADDEN’S STORY ACROSS THE COUNTRY WHERE FOOTBALL IS PLAYED

Led the team, which included mulitple stakeholders in rethinking how our brand could tell stories, selling in the ‘Reimagined Cruiser’ where Fans can play Madden and engage with a piece of Coach Madden’s legacy through the reimagined Madden Cruiser, fresh off stops at some of the biggest NFL games around the country throughout the season, at the Super Bowl Experience, NFL Team practices, and city-community events to tell the story of Madden, keeping the brand top of mind of game.