MADDEN AT THE INTERSECTION OF GAMING X ENTERTAINMENT

Led the activation behind elevating the Madden brand within the entertainment space and growing our prospective audiences to become more than a video-game, blending cultural, sport, film & tech, in a Nickelodeon movie.

Supporting the campaign/movie promotional assets on O&O channels, creative bespoke content pieces engaging both movie and Madden fans, and an on-site premier with Madden playable with artist. Focused on driving awareness and acquisition by highlighting stories of diversity, equity, and inclusion, positioning Madden at the center of the sports and entertainment conversation.