Athletes Centric Madden NFL Pro Bowl 

LED CONSECUTIVE MADDEN NFL BOWL ACTIVATIONS WITH NFL ATHLETES & ENTERTAINMENT PARTNERS

Led the strategy, RFP, and managed the execution of Madden’s annual Pro Bowl Games: Partnered with the NFL and Players, with Two NFC players, and two AFC players, went head-to-head in one game of Madden, using the in-game Pro Bowl mode and passing the controller at halftime.

This also include integrating Madden an official event for the first time ever as part of the Pro Bowl Games, that m was formally awarded to the winning conference live on ESPN's Sunday broadcast.