NBA LIVE 18 world-wide Launch 

RE-LAUNCH OF THE NBA LIVE FRANCHISE, THROUGH A DISRUPTIVE CAMpAIGN narrativE / ACTIVATION

Led the marketing behind the launch of NBA LIVE 18, which introduced THE ONE, an all-new dynamic career experience centered around the player, offering a unique experience through character progression, extensive gear customizing, and narrative branching - a first in the basketball video game genre.

Excited the player with culture with exclusive and limited-time gear, both in and out of the game, from the best lifestyle brands, only found in NBA LIVE 18 LIVESTRIKE’s. Led the partnership strategy with external cultural brands tied to our player motivations, including BAPE, Pink Dolphin, Nike, and more.