NBA LIVE mobile

NBA LIVE MOBILE LEAD WITH PRODUCT/SEASONAL LAUNCHES

Led NBA LIVE Mobile Campaign, revealing Luka Doncic as the new Cover Athlete as well as new Holiday content to excite our target audience to download and play.  

The primary goal of the launch was to drive awareness, acquire new users and require lapse users, leveraging Athlete and NBA support to extend the reach of the campaign during the high consumption season.