EA SPORTS court refurbishment 

INSPIRED BASKETBALL FOR EVERYONE, REFURBISHING COURTS, LEAVING EA SPORTS MARK ON THE GAME IN PARTNERSHIP WITH THE NBA

As part of the NBA LIVE ramp to launch, the brand wanted to make an impact and engage in the audience’s passions across key cities to give back to the game. We rebuilt the courts in Brooklyn and Chicago to signify the return of NBA LIVE, and establish awareness and appointments set for the fall launch.

Community was the intersection of basketball. All you need is a basketball court, and the franchise wanted to give that opportunity to underserved communities across the US by refurbishing basketball courts. 

Refurnished court stories:

Chicago: FlyBoy character represents “hope and optimism that makes people believe that no matter where they are from, no matter what their circumstances, anything is possible. FlyBoy is about taking flight and believing in yourself enough to reach your true potential.”

Brooklyn: The court design reflects community connection with symbols and imagery of bringing people together and that basketball is truly ‘for every.