NBA LIVE 19 world-wide Launch 

NBA LIVE 19 LAUNCH - REVIVING A PRODUCT THROUGH A COMPELLING EXPERIMENTAL RELAUNCH

To make NBA LIVE the game for the new wave audience, created an exclusive awareness to acquisition campaign to position our key in-game feature ‘Court Battles’, partnering with numerous, essential Basketball culture brands to bring more authenticity to the experience.  We needed to leverage these iconic brands within key lifestyle channels to help drive perception and awareness of NBA LIVE and show that our game lives within the same wave length. Nike, Complex, Xbox, creators, press, and talent were all in one spot, to announce NBA LIVE is available to play

Launch Event - EA Sports TV Spot, 'NBA Live 19' - iSpot.tv; NBA LIVE 2019 LAUNCH EVENT (youtube.com); NBA Live 19 Launch Event | We caught up with Jadakiss, Swaggy P and Devin Booker at the NBA Live 19 Launch Event Watch the recap: https://trib.al/9fAkoZt #ComplexNews | By Complex | Facebook