PGA TOUR Launch 

LED THE CAMPAIGN FOR THE WORLD-WIDE LAUNCH / RETURN OF EA SPORTS PGA TOUR

Relaunched EA SPORTS PGA TOUR, with the mission to accelerate golf in boundless pursuit of the future and insatiable love of the game. Managing all aspects from player insights to pre-launch strategies, clear leadership presentations for updates and investment, leading an international cross-functional team, and partnering with all Five golf governing bodies to deliver on bringing PGA TOUR back to the market.

This also included creating seasonal in-game golf moments tied to out-of-game experiences, including golf talent to drive awareness and engagement into the product during key major golf moments.